NonProfit Case Study: UCAP

UCAP 50th Annv Website Design Image

Background:  UCAP was established in 1964 and was designated as the official Community Action Agency (CAA) for Prince George's County in 1978.  UCAP, a non-profit 501(c) (3), is the leading advocate for communities of people facing deficiencies in education, affordable housing, economic stability, and adequate health care access.   UCAP is dedicated to providing ample services to individuals and families whose quality of life has been negatively impacted by poverty, unemployment, homelessness, crime, and inadequate public health services.  Through UCAP's rigid outlay of programs, the residents (including individuals and families) of the County are able to achieve stabilization and become self–sufficient members of the greater community.   They partnered with AIMD to redesign their current site and provide capabilities that will allow them to update and maintain their site with non-technical staff.

Challenge: The previous website was out of date, did not provide the tools to all their staff to update their website content, and it did not communicate UCAP's mission and goals of fighting and alleviating poverty with Prince George's County, Maryland.

Solutions:  AIMD worked closely with UCAP's key stakeholders to develop a more appealing and engaging redesign website presence that would more effectively communicate their goal of fighting and alleviating poverty.  We developed a fluid user-friendly website with custom graphic elements that complimented their color scheme and branding identity.   In addition, we created, tailored, and implemented our CMS interface that allows their staff and managers to content and nonprofit data and information.


"As you know, non-profits find it increasingly difficult to obtain funds to acquire the latest technology, and without the support of businesses such as Applied Integrated Marketing and Design, we would not be able to move forward with improving and upgrading our obsolete website.   Therefore, we thank you and AIMD for all the support in helping us achieve our mission to alleviate poverty, improve awareness, and maximize the quality of life for Prince George's County residents.

Again, I as well as the Board, staff, residents, and customers thank you so much!
Gwendolyn Ferguson President/CEO, United Communities Against Poverty, Inc.