Branding Case Study: Aphelion

Background:  Aphelion Cigar Lounge ( is a new business that is opening in Gambrills, Maryland in June 2013.   Aphelion opened the lounge to create an environment where cigar lover can come socialize, relax, and enjoy their favorite cigar or pipe in the latest air quality system environment.  They partnered with AIMD to create their branding identity in order to help them market and promote their new venture.  In addition, they wanted us to design their logo around the Aphelion sun and cigar concept.  Aphelion is the point in the orbit of a planet or comet where it is farthest from the Sun.  The Earth reaches its aphelion when the Northern Hemisphere is experiencing summer.   It usually occurs sometime around July 4th.

Solutions:  Our solutions were to:

    *  Create a logo that incorporated the graphic elements of Aphelion sun and cigar
*  Create Content Management System (CMS) that allows them to update their gallery, events, and membership database
*  Design business cards
*  Create join page that allow individuals to sign up on the site
  *  Create an user-friendly and dynamic appealing website that is easily navigational

The Benefits/Results:The branding strategy meets current and future marketing and promotion goals they have established a trying to be the premium cigar lounge in Maryland.   Aphelion Cigar Lounge can maintain and update the site real-time through our CMS interface.


"Thank you for a job well done on the Aphelion Cigar Lounge logo and web site.  I appreciate how you took the time to understand my vision and leveraged that knowledge to develop and design the logo and web site I am pleased to say is the Aphelion Cigar Lounge brand. To your credit you were consistently professional.  You offered great insight and direction through the design and development process. Your experience coupled with today's technology and web site development standards resulted in an impressive marketing tool.

It is refreshing to work with someone who is conscientious, meticulous, and exhibits exceptional followthrough on requests and concerns.  I wish you all the best in your upcoming endeavors."
James Price President, Aphelion Cigar Lounge